Last Updated on September 14, 2018

This is the Privacy Notice of MerchDirect LLC. and its subsidiary companies (collectively “MerchDirect” , “we”, or “us”), which applies to the website located at, its affiliate sites, subdomains, mobile versions, and any associated applications (collectively, the “Website”). A full list of the MerchDirect group companies that may jointly use personal data about you pursuant to this policy is available at MerchDirect is the entity responsible for the management of jointly used personal data. We are the Controller in respect of your personal data.

Our full name: MerchDirect LLC
Our contact details:
54 Drexel Dr.
Bay Shore, NY 11706

We collect the following personal data:

User-provided Information. When you use our Website or make a purchase through it you may provide, and we may collect personal data. Examples include name, email address, postal address, mobile phone number, and credit card or other billing information.

Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our Website (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

Information we receive from other sources. We may also work closely with third parties (such as, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.

We are collecting your personal data for the following purpose(s):
The legal bases for processing your personal data are that:
The legitimate interests referred above are:
The recipients or categories of recipients of your personal data are:

Business partners, subcontractors and other third parties who assist us in the services we provide to you by, for example, hosting our Websites or sending emails on our behalf, and with retail partners on the Website. In these instances, we provide them with only the information that they will need to perform their function. MerchDirect requires these third parties to comply with MerchDirect’s instructions and requires them not to use any personal data for their own business purposes.

Any potential purchaser of the MerchDirect business.

Any account holder that makes available for sale products on our Website, where you have expressed an interest in one or more particular products and have provided us with your consent to share your personal data with any such account holders and their representatives. Such account holders may use this information to contact you regarding products, programs, services and promotions that they bepeve may be of interest to you. We do not control, and are not responsible for, account holders' use of personal data and you should review their privacy notice. If you decide that you no longer wish MerchDirect to be able to share personal data with account holders and their representatives, you may withdraw your consent at any time by emaipng us at

Legal or regulatory authorities we are under a duty to disclose or share personal data about you in order to comply with any legal obpgation.

We are based in the United States and as a result we will transfer, store and hold your data in the United States as well as in the European Economic Area. We will transfer your personal data outside of the European Economic Area, to the United States pursuant to the standard data protection clauses that have been put in place within our business.

We will hold personal data about you on our systems for as long as is necessary for the relevant service, or as long as is set out in any relevant contract you hold with MerchDirect, subject to any applicable laws and/or regulations. In the case that you wish to cancel your registration as a member of the Website once an account is deleted, people cannot use the personal data about you other than for administrative purposes, but it stays on the system for a period of one year for administration purposes before being deleted.

Where you contribute to the Website, we will generally only keep your content for as long as is reasonably required for the purpose(s) for which it was submitted.

You have the right to request from us access to and rectification or erasure of personal data or to restriction of processing concerning you or to object to our processing of the data as well as the right to data portability.

If we are relying on your consent to process data, you may withdraw your consent at any time by notice to us.

You have the right to complain to the Information Commissioner's Office about the manner in which or otherwise in respect of the manner in which we process your personal data.

Your provision of personal data to us is not a contractual or legal requirement. However, if you do not supply your personal data to us, we would be unable to provide you with information, products and services that you requested from us.